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The role of business in supporting sporting, cultural and charitable concerns in the wider community, and the opportunities for those concerns to raise funding from business, have together created one of the givens of modern business life: sponsorship exists at all levels and in every context.
Not every sponsorship is the big money corporate sponsorship of a Formula One team or Premiership football club. All sponsorships, however, have the same basic requirement, each party must get what it wants from the event or the relationship, but not at the expense of the other.
McCormicks has a long history of involvement in sponsorship of all kinds and at all levels, which, combined with its universally acknowledged expertise in sports law, delivers state of the art advice to strike the balance crucial to these transactions.
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Peter McCormick OBE
Senior Partner
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Richard Crabb
Partner
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Ben Wilson
Trainee Solicitor
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Experience
McCormicks’ work in this field is allied to our vast knowledge and experience in both sports law and the charities and community sector.
Peter McCormick leads the team at McCormicks. Peter is one of the leading sports lawyers in the UK with an international reputation. He is co-author of “Sports Business: Law, Practice and Precedents” the best selling book on sports law and its commercial aspects.
The team at McCormicks has conducted a number of significant matters for a wide variety of clients ranging from The Premier League to smaller organisations, including those with charitable status. They have vast experience, not only of the legal aspects of sponsorship arrangements, but of the commercial environments in which our clients operate.
“Versatile rainmaker Peter McCormick of McCormicks is one of the UK’s best-connected sports lawyers, with very close links to the FAPL, which the firm advises on broadcasting, sponsorship, commercial and contractual matters” Legal 500
“McCormicks’ Peter McCormick enjoys an excellent reputation in the charities field, the firm acts for the Football foundation on contractual issues, and for the War Memorials Trust on fundraising and sponsorship matters.” Legal 500
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